What cookies and local storage do

Cookies are small files stored by your browser. Similar technologies, including local storage, can remember choices or help services recognize a browser.

Necessary storage can be used without consent when it is required for the website to work. Analytics and marketing storage are used only after you give consent.

Cookies and similar technologies we use

Category	Name/provider	Purpose	Duration
Necessary	dearwatson_cookie_consent / Dear Watson local storage	Stores your cookie preferences so the banner can respect your choice.	Until you change the choice or clear browser storage.
Analytics	_ga, _ga_* / Google Analytics 4 (G-2Y69DDP6J2)	Measures visits, page views, clicks, form events, section views, approximate location, device information, and traffic sources.	Typically up to 2 years, subject to Google settings and browser controls.
Marketing	AW-749834762 / Google Ads; 1477067363623628, _fbp / Meta Pixel	Measures advertising campaigns, supports remarketing, and tracks marketing events after marketing consent is granted.	Google Ads storage depends on Google settings and browser controls. Meta Pixel cookies such as _fbp are typically retained for up to 3 months.

Analytics, advertising and Consent Mode

The active Google Analytics measurement ID is G-2Y69DDP6J2. The active Google Ads tag ID is AW-749834762. The active Meta Pixel ID is 1477067363623628.

Google consent defaults are denied before a visitor chooses. Google Analytics loads only after analytics consent, while Google Ads and Meta Pixel configure only after marketing consent.

If analytics consent is rejected or no choice is made, non-essential analytics cookies stay disabled.

How to change your choice

Use the cookie settings button on this page or in the footer to accept all cookies, reject all non-essential cookies, or choose analytics and marketing separately.

You can also delete cookies and local storage through your browser settings. If you do, the website may ask for your choice again.

Browser controls

Most browsers let you block or delete cookies, limit third-party cookies, or clear site data. Browser settings apply in addition to the choices you make in our banner.